STAND OUT!!!

Asa Candler bought a kettle and the formula for a drink and simply improved on the idea. He produced the drink in large containers and put them in public locations. That was how Coca Cola exploded in sales.

One of the cheapest routes to creating products and services is to look around at the things that are being done already and to improve on them. In fact, start-up entrepreneurs are usually advised not to try to start with an entirely new product. It could be a costly experiment. The truth is that there are loads of products and services being supplied already. People are used to receiving them, ride on their reputation.
There is a difference between an inventor and an entrepreneur. It is not every inventor that is an entrepreneur. That is why there are many inventors who never make money from their inventions. It is when entrepreneurs come along, take the inventions and package them for business that those inventions begin to make money. So, the fact that you have invented a product or service does not mean you are going to make a lot of money from it. It is advisable that you look at the myriads of services and products that are being supplied now and just design something better.

There are a number of entrepreneurs in Nigeria, one of them is the publisher of Success Digest magazine and Complete Sports Newspaper, Mr. Sunny Obazu-Ojeagbase.
He is a sports journalist, I heard he realized that all the newspapers only have sports sections in them, and there were lots of sports enthusiasts whom as soon as they bought a newspaper, first flipped to the back page to read articles on sports. Then he thought, “It looks like some of these people are probably keen on sports only. What if we provided a newspaper that specializes in sports?
What if we did a magazine that is focused purely on sports?” 

He did it and it was a success!!!

Dear Friends, in this time of recession we need to look inward, research deeply and say to ourselves, 'The solutions to our needs is within us'.

Have a restful weekend.