BUILDING AN INNOVATIVE COUNTRY (2)

If we want to create wealth in this country, we have to create new products and services. Really,  it is exciting to be in this country at this time of recession because this place is still green and raw. 

If you have to compete in the developed countries, one would have to really think, and come up with things that will impress people because they have created so much already. You would also have to do heavy marketing and advertising to bring the product/services to people’s attention, because they already have so many options to choose from. Our marketing and advertising here, to a large extent are still raw. Before now, being in business simply meant running after government contracts but those days too are over. Our government has suddenly realized that as a country we will remain poor as long as we keep spending more than we earn. So our economy has to focus on earning, creating and producing rather than spending. There are several businesses that depend on only one client for survival and that is dangerous because things are changing rapidly around here. Running after contracts would no more be the definition of business in Nigeria. Business now will require creating products and services.

Beating your competition and coming out with better products and better services and ideas would be the new way of business in Nigeria. So we have to train our minds to find ways to improve people’s quality of life and add value to people.

Let it begin with you. Take your life, your career and your business to a new level. Read books. Develop new ideas. Do things in a new way and success is sure.

God bless your hustle and do have a blessed weekend.